Levi's
The Levi's project had a very clear objective: market Levi's 510 style jeans to the gay male community. To accomplish this, a focus in not only the models but in the jeans worn was important. By highlighting the product in color amongst a black and white image, we would create a memorable image in which the superimposed hashtag would allow for a digital conversation to begin. This campaign was mocked similar to how a creative agency functions where each member contributed and brainstormed ideas together, in addition to their designated roles. Finally, at the completion of this project, we pitched our ideas to creative professionals at an advertising agency at the end of the semester.