McDonald's
The McDonald's project consisted of developing an entire campaign from the brief presented to us. The assignment was to introduce 4 new chef inspired flavor options that McDonald's customers can add to sandwiches to make them their own. Our objective was to inspire trial. Giving this unique menu a name and carrying out the message of not only customization but individuality through a lifestyle television spot was important to create relatability among our demographic. Experiencing the creation process through the McDonald's app and finalizing the transaction with the presentation of a barcode was also another form of promoting the customizability of these sandwiches while improving the efficiency of making a purchase at McDonald's restaurants. After creating the different aspects of our idea for the campaign, this team driven assignment was pitched to our clients at their agency. Click here to see some roughs and ideas for this project!