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alpha sigma phive-k / branding

Alpha Sigma Phive-K 2017


Alpha Sigma Phive-K 2016

On the second round of this event, I was contacted by the Alpha Sigma Phi fraternity of Elmhurst College to create a design that would be used to promote their 5K. From flyer design, to door hangers and t-shirts, the branding remained simple and consistent throughout to be easily recognizable by the community. Rather than having a couple dozen of their college peers participate like the year prior, this approach of promoting the event to the neighborhood at large gathered over 120 participants and raised over $3,000 for their philanthropies.